UX Lab - AZMX

Our Services

UX Lab

Five-participant tests uncover 85% usability issues; our UX Lab turns findings into prioritized fixes that lift conversions and satisfaction.

Visit Colab Website

AZM X’s UX Lab delivers rapid, evidence-backed insights via moderated studies, prototyping, and accessibility audits. We recruit participants, test on real devices, and convert findings into prioritized recommendations your teams can ship.

SCROLL TO DISCOVER

Visit Colab Website

Research That Matters

Test, Learn, Improve

We run rigorous UX research that reveals friction, validates ideas, and guides confident product decisions.

Testing five users can reveal 85% usability problems; fixing top issues lifts conversions 20–50% and satisfaction 10–20%.

UX Lab delivers rapid, actionable evidence through moderated studies, unmoderated tasks, and accessibility audits on real devices. We recruit representative participants, measure task success and satisfaction, and diagnose friction with video highlights and severity ratings. Findings convert into prioritized fixes, experiments, and owners, accelerating decisions and reducing rework before code. Before development.

AZM X UX Lab delivers evidence through moderated studies, unmoderated tasks, and accessibility audits on devices. We recruit users, measure success and satisfaction, and convert findings into prioritized fixes and experiments, de-risking decisions before development.

Faster
Decisions

Rapid studies produce clear evidence within days, enabling confident prioritization and earlier pivots that save time and budget.

Lower
Risk

Validate concepts before build; remove friction, accessibility blockers, and ambiguity, reducing rework and late-stage surprises across teams.

Higher
Confidence

Observable user behavior and quantified metrics translate findings into prioritized fixes, building stakeholder alignment and accelerating delivery momentum.

Methods & Tools

The Lab combines rigorous research methods with modern platforms and devices. We recruit participants, run studies in-person and remotely, and analyze results quickly to inform product, service, and policy decisions.

Our Approach

Frame
Recruit
Test
Translate

Define Objectives,

Clarify goals, audiences, risks, and research questions.

We align stakeholders on objectives, hypotheses, and success criteria. The team writes a research plan, defines tasks and metrics, and selects appropriate methods—moderated, unmoderated, field, or accessibility. We draft screeners, consent, and protocols; confirm devices and environments; and finalize logistics, governance, and data protections. The outcome is a clear, ethical, and feasible plan that de-risks studies and speeds evidence delivery.

Objectives & KPIs

Method selection

Logistics setup

Ethics compliance

Find Real Users,

Source representative participants and schedule efficient sessions.

We recruit participants who reflect target audiences, including accessibility needs and edge cases. Screeners ensure fit; incentives and consent keep participation ethical. We schedule sessions across devices and contexts, prepare moderators, and rehearse protocols. Privacy, data handling, and recording policies are confirmed. The result is reliable, diverse participation that yields credible insights without bias, delays, or no-shows. Contingency slots safeguard timelines and coverage.

Representative sampling

Incentives & consent

Scheduling rigor

Privacy controls

Observe and Measure,

Run moderated studies, capture behavior, and quantify outcomes.

Moderators guide tasks while observers capture interactions, barriers, emotions, and quotes. We measure task success, time, errors, and satisfaction; apply severity ratings; and note accessibility blockers. Tools include screen recording, eye-tracking, heatmaps, and device labs. For unmoderated tests, we deploy scripts and safeguards. Data is tagged against hypotheses and KPIs, ensuring objective analysis and defensible decisions. Contextual notes capture environment and intent.

Task metrics

Behavioral evidence

Accessibility findings

Severity ratings

Decide with Evidence,

Synthesize findings into prioritized fixes and experiments.

We distill insights into a clear narrative and action plan. The team groups issues by theme, assigns severity and effort, and maps each recommendation to business impact and owners. Video highlights and quotes bring evidence to life. We propose experiments, design updates, and content changes, then align timelines and dependencies. The deliverable: a prioritized backlog stakeholders endorse and teams can immediately implement.

Prioritized backlog

Owner alignment

Experiment roadmap

Evidence pack

Our Clients

We believe in fostering strong relationships with our clients, working hand-in-hand to bring their vision to life. Our team listens attentively, asks the right questions, and applies our expertise to deliver solutions that not only meet but exceed expectations.

What they said?

AZM X's team demonstrated outstanding expertise and dedication throughout the project. Their innovative approach and thorough design processes significantly improved our mobile application, resulting in a seamless and user-friendly experience for our customers. The insights and recommendations provided by AZM X during the testing phases were invaluable, leading to the refinement and optimization of our app.

Emad Khawaja
UX Director - Alrajhi Bank

I worked with AZM X on a UX design project for our urpay app and was thoroughly impressed with their work. Their team of talented designers and researchers provided us with a user-centric approach and delivered outstanding designs that exceeded our expectations. AZM X’s attention to detail, commitment, and dedication to delivering results made the collaboration a seamless experience. I highly recommend AZM X to anyone looking for a top-notch UX design partner.

Bandar Alhussaini
UX Director – Neoleap

AZM X's professionalism, attention to detail, and commitment to delivering high-quality results made them an excellent partner. They consistently met project deadlines and exceeded our expectations in every aspect of the project. Their ability to understand our specific needs and translate them into effective design solutions was particularly impressive.

Najla Alzahrani
VP, Self-Sustainable Programs – Tamkeen Technologies

Rather than awaiting instructions on design approaches, AZM X proactively conducts their own research into the subject matter, immersing themselves fully, which consistently leads to exceptional results. This proactive and in-depth approach was particularly evident in our collaboration on designing the Alrajhi Capital Super Mobile App, where their dedication and insight played a pivotal role in its success.

Haytham Ali 
VP Digital Factory - Alrajhi Capital

Your Questions,
Answered

Curious minds welcome! Reach out to our expert for personalized insights and answers.

Haneen Surrati

Research Consultant

With a foundation in medical sciences and healthcare, I’ve transitioned into UX research, elevating experiences across governmental, ticketing, insurance, fintech, and healthcare platforms. Specializing in usability testing and user-centric research, my work bridges industry knowledge and digital innovation.

Schedule a Call

Find quick answers about UX Lab scope, timelines, costs, methods, recruitment, privacy, tools, and deliverables so you can plan confidently and schedule studies that drive measurable, low-risk improvements.

What is the UX Lab (Colab)?

A turnkey research and testing service delivering evidence from real users via moderated/unmoderated studies, prototypes, and accessibility audits.
How is it different from Digital Experience?

UX Lab focuses on research and testing; Digital Experience centers on designing and delivering end-to-end experiences.
What problems does it solve?

Reduces uncertainty, finds usability blockers, validates concepts, and quantifies improvements before build.
Which methods do you use?

Moderated tests, unmoderated tasks, accessibility audits, and eye-tracking.
Who do you recruit?

Representative users, including assistive-technology users and edge cases, screened for fit and availability.
How long does a study take?

Plan/recruit 3–5 days; test/analysis ~1 week; accelerated options available.
What do we receive?

Findings deck, prioritized backlog, severity ratings, video highlights, KPIs, and recommendations with effort/impact.
Can you test prototypes and live products?

Yes—low/high-fidelity prototypes, staging builds, and production flows on real devices.
Do you support remote testing?

Yes—secure platforms for moderated and unmoderated sessions with recordings, transcripts, and analytics.
How do you ensure privacy?

Consent, anonymization, secure storage, and clear retention policies aligned with regulations.
Do you test accessibility?

Yes—WCAG audits, assistive-tech testing, and remediation guidance on request.
How much does it cost?

Based on scope, methods, and recruitment; fixed-price packages or T&M after scoping.
How do results drive action?

We translate insights into prioritized fixes, experiments, owners, timelines, and KPIs.
Can we use our own participants?

Yes—use your panel or CRM lists; we’ll screen and schedule ethically.
Can vendors participate?

Absolutely—partners can observe sessions, contribute ideas, and align fixes to shared backlogs.