About AZM X
A Strategic Partner in Digital and Customer Experience
We bring research, design, and measurement together to improve experiences across every touchpoint. We work with organizations to build better products and services with measurable impact.
WHAT WE WORK TOWARD
We help organizations turn ambition into products and services that make a meaningful difference to people. We bring design expertise into the way they work, aligning efforts around a clear direction that can be delivered and measured.
Vision
To contribute to better, more impactful experiences by advancing the practices and methodologies that improve products and services and bring them closer to the people they serve.
Mission
We turn an understanding of people into better experiences and clearer decisions through research, design, innovation, and impact measurement.
What We Stand For
Our Values
Our values are part of how we work, from understanding the challenge to measuring the impact.
People First
We get close to the people who live the experience and understand their reality before deciding what needs to change.
People First
We get close to the people who live the experience and understand their reality before deciding what needs to change.
Impact
We define the outcome we're aiming for from the start, and measure our success by what it achieves for people and the organization.
Impact
We define the outcome we're aiming for from the start, and measure our success by what it achieves for people and the organization.
Integration
We connect an understanding of people with the business context and what technology makes possible, so the solution can be delivered and its impact lasts.
Integration
We connect an understanding of people with the business context and what technology makes possible, so the solution can be delivered and its impact lasts.
Continuous Improvement
We see experience as an ongoing journey of learning, improvement and growth.
Continuous Improvement
We see experience as an ongoing journey of learning, improvement and growth.
Innovation
We explore new opportunities and develop solutions that create real value and keep pace with changing needs.
Innovation
We explore new opportunities and develop solutions that create real value and keep pace with changing needs.
Partnership
We work side by side with our clients, sharing decisions and responsibility from start to finish.
Partnership
We work side by side with our clients, sharing decisions and responsibility from start to finish.
We Start You Need First
For questions and opportunities to work together.
We Start You Need First
Let's work together
Testimonials We’re Proud Of
In the Words of Our Partners
“AZM X’s team showed outstanding expertise and dedication, and significantly improved our mobile application.”
Emad Khawaja
UX Director · Al Rajhi Bank
“AZM X’s designers and researchers delivered designs that exceeded our expectations. I highly recommend them as a UX partner.”
Bandar Alhussaini
UX Director · neoleap
“AZM X’s professionalism, attention to detail and commitment to quality made them an excellent partner who exceeded our expectations.”
Najla Alzahrani
VP, Self-Sustainable Programs · Tamkeen Technologies
“AZM X proactively conducts its own research and immerses itself fully, which consistently leads to exceptional results.”
Haytham Ali
VP, Digital Factory · Al Rajhi Capital
“AZM X’s dedicated UX team for NEOM fully embraced our vision and delivered innovative solutions that went beyond traditional UX approaches.”
Rawan Alsubhi
Head of UX · NEOM
“Choosing AZM X for the UX/UI design of the Alrajhi Takaful app was a strategic move: their in-depth research and innovative design anticipated and exceeded user expectations.”
Mohammed Romaih
Chief Digital Officer · Alrajhi Takaful
Testimonials We’re Proud Of
In the Words of Our Partners
“AZM X’s team showed outstanding expertise and dedication, and significantly improved our mobile application.”
Emad Khawaja
UX Director · Al Rajhi Bank
“AZM X’s designers and researchers delivered designs that exceeded our expectations. I highly recommend them as a UX partner.”
Bandar Alhussaini
UX Director · neoleap
“AZM X’s professionalism, attention to detail and commitment to quality made them an excellent partner who exceeded our expectations.”
Najla Alzahrani
VP, Self-Sustainable Programs · Tamkeen Technologies
“AZM X proactively conducts its own research and immerses itself fully, which consistently leads to exceptional results.”
Haytham Ali
VP, Digital Factory · Al Rajhi Capital
“AZM X’s dedicated UX team for NEOM fully embraced our vision and delivered innovative solutions that went beyond traditional UX approaches.”
Rawan Alsubhi
Head of UX · NEOM
“Choosing AZM X for the UX/UI design of the Alrajhi Takaful app was a strategic move: their in-depth research and innovative design anticipated and exceeded user expectations.”
Mohammed Romaih
Chief Digital Officer · Alrajhi Takaful
Testimonials We’re Proud Of
In the Words of Our Partners
“AZM X’s team showed outstanding expertise and dedication, and significantly improved our mobile application.”
Emad Khawaja
UX Director · Al Rajhi Bank
“AZM X’s designers and researchers delivered designs that exceeded our expectations. I highly recommend them as a UX partner.”
Bandar Alhussaini
UX Director · neoleap
“AZM X’s professionalism, attention to detail and commitment to quality made them an excellent partner who exceeded our expectations.”
Najla Alzahrani
VP, Self-Sustainable Programs · Tamkeen Technologies
“AZM X proactively conducts its own research and immerses itself fully, which consistently leads to exceptional results.”
Haytham Ali
VP, Digital Factory · Al Rajhi Capital
“AZM X’s dedicated UX team for NEOM fully embraced our vision and delivered innovative solutions that went beyond traditional UX approaches.”
Rawan Alsubhi
Head of UX · NEOM
“Choosing AZM X for the UX/UI design of the Alrajhi Takaful app was a strategic move: their in-depth research and innovative design anticipated and exceeded user expectations.”
Mohammed Romaih
Chief Digital Officer · Alrajhi Takaful
Team
The People Behind the Impact
The Visionaries
Senior Leadership
Our Credentials
Expertise backed by global credentials
Our partnerships and professional credentials reflect the standards we bring to design and customer experience.
CXPA · Recognized Training Provider
AZM X is recognized by CXPA as a training provider in customer experience.
CCXP · Certified Customer Experience Professional
Our specialists hold the CCXP credential, a globally recognized standard for customer experience practice.
The CX Academy · Professional CX Qualifications
Our specialists hold qualifications from The CX Academy, a global provider of customer experience education.
Our Credentials
Expertise backed by global credentials
Our partnerships and professional credentials reflect the standards we bring to design and customer experience.
CXPA · Recognized Training Provider
AZM X is recognized by CXPA as a training provider in customer experience.
CCXP · Certified Customer Experience Professional
Our specialists hold the CCXP credential, a globally recognized standard for customer experience practice.
The CX Academy · Professional CX Qualifications
Our specialists hold qualifications from The CX Academy, a global provider of customer experience education.
Our Credentials
Expertise backed by global credentials
Our partnerships and professional credentials reflect the standards we bring to design and customer experience.
CXPA · Recognized Training Provider
AZM X is recognized by CXPA as a training provider in customer experience.
CCXP · Certified Customer Experience Professional
Our specialists hold the CCXP credential, a globally recognized standard for customer experience practice.
The CX Academy · Professional CX Qualifications
Our specialists hold qualifications from The CX Academy, a global provider of customer experience education.
Our Credentials
Expertise backed by global credentials
Our partnerships and professional credentials reflect the standards we bring to design and customer experience.
CXPA · Recognized Training Provider
AZM X is recognized by CXPA as a training provider in customer experience.
CCXP · Certified Customer Experience Professional
Our specialists hold the CCXP credential, a globally recognized standard for customer experience practice.
The CX Academy · Professional CX Qualifications
Our specialists hold qualifications from The CX Academy, a global provider of customer experience education.
Our Awards
Impact that earns recognition
Year
Award
Issuer
Category
2026
Winner, Digital Transformation
Inc. Arabia
Digital Transformation
2026
Winner, Digital Transformation
Inc. Arabia
Digital Transformation
2026
Recognition, National Contribution to the Platforms Code
Digital Government Authority
Community Participation and Digital Experiences
2026
Recognition, National Contribution to the Platforms Code
Digital Government Authority
Community Participation and Digital Experiences
AZM X Ecosystem
A Specialized Ecosystem
Supporting Experience from Multiple Perspectives
The AZM X Ecosystem was built on the belief that meaningful experiences require more than a single service or methodology. Understanding, shaping, and measuring experiences calls for a connected ecosystem of specialized products and initiatives that extend the impact of experience practices.
Colab
A UX research platform that supports studies, experience testing and analysis.
Majarah
A knowledge community that brings together professionals and enthusiasts to exchange ideas, experiences, and emerging practices.
Anatomi
An AI-powered platform for analyzing and measuring digital experiences, comparing performance against relevant sector benchmarks, and supporting decision-making.
AZM X Ecosystem
A Specialized Ecosystem
Supporting Experience from Multiple Perspectives
The AZM X Ecosystem was built on the belief that meaningful experiences require more than a single service or methodology. Understanding, shaping, and measuring experiences calls for a connected ecosystem of specialized products and initiatives that extend the impact of experience practices.
Colab
A UX research platform that supports studies, experience testing and analysis.
Majarah
A knowledge community that brings together professionals and enthusiasts to exchange ideas, experiences, and emerging practices.
Anatomi
An AI-powered platform for analyzing and measuring digital experiences, comparing performance against relevant sector benchmarks, and supporting decision-making.
AZM X Ecosystem
A Specialized Ecosystem
Supporting Experience from Multiple Perspectives
The AZM X Ecosystem was built on the belief that meaningful experiences require more than a single service or methodology. Understanding, shaping, and measuring experiences calls for a connected ecosystem of specialized products and initiatives that extend the impact of experience practices.
Colab
A UX research platform that supports studies, experience testing and analysis.
Majarah
A knowledge community that brings together professionals and enthusiasts to exchange ideas, experiences, and emerging practices.
Anatomi
An AI-powered platform for analyzing and measuring digital experiences, comparing performance against relevant sector benchmarks, and supporting decision-making.
Some of the organizations we have worked with
AZM X Newsletter
Strategic Insights for Better Decisions
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