UI/UX Design Agency in Riyadh
A UX design company in Riyadh, AZM X designs interfaces for government and business digital services, and tests them with real users before handing them over.
Design Impact and Operating Cost
Launching interfaces that haven't been thought through costs your organization twice: extra work for technical support, and a gradual loss of customer trust and loyalty. At AZM X, we measure and fix usability gaps before launch in 4 stages, through research and live testing with your target audience, scored on 3 standard measures and held to one standard in 2 languages, so the product is adopted faster and operating costs come down.
Stages to Digital Impact
Standard Measures
Languages, One Standard
For Government
Beneficiary Experience and Digital Transformation for Government
At AZM X, we re-engineer digital government services around the beneficiary's real journey, free of internal procedures and the administrative lines between departments, so tasks are completed on the first visit and operating spend goes further.
What You Gain
What Better UX Means for People and Organizations
01
Less Effort, Faster Results
We simplify procedures so beneficiaries complete their transactions with ease, which raises their satisfaction and makes operations more efficient.
02
Higher Efficiency for Employees
We improve work tools and internal systems to simplify employees' tasks and reduce their reliance on technical support, so performance improves.
03
Inclusive Access and Global WCAG Compliance
We design digital content in Arabic and English that fits its audience, and apply the Web Content Accessibility Guidelines (WCAG) so the experience is easy and available to everyone, including older people and people with disabilities.
Our approach
Our UX Design Approach: With You at Every Step
Whether you're starting from an early idea, improving a live digital product, or facing a stalled service journey, we stand with you step by step through a rigorous four-stage strategic framework.
Evidence Before Solutions
01
Understand and Explore
Find the moment people get stuck, and why.
We analyze user behavior and track the challenges people face to understand their real needs, then tie the findings to your organization's goals to set a reliable baseline for measuring the impact of every improvement.
User Interviews
Field Observation
Baseline Measurement
Clear Direction and Success Measures
02
Define and Frame
Decide what must change, and how we'll know it has.
We diagnose the challenges and set the scope of change, whether that means improving specific journeys or redesigning the whole experience, with clear performance indicators so the impact of every design decision can be measured.
User Journey
Information Architecture
Success Metrics
Interactive Prototyping and Inclusive Design
03
Design and Early Prototyping
Put prototypes in people's hands early, and learn from every stumble.
We design in Arabic and English to accessibility standards, check the real text in the real component, reading direction and error messages, and retest until participants finish their tasks unaided.
Interface Design
Interactive Prototypes
Usability Testing
Launch and Operational Readiness
04
Full Handover and Continuous Improvement
After launch, users have the final word.
We hand development teams complete design systems with clear specifications, follow the product's performance after launch, measure the impact of each improvement, and evolve the experience based on real usage data.
Design System
Developer Handoff
Impact Measurement
Methods & tools
Usability Testing
In Colab's Riyadh lab or in virtual sessions, we put your product in the hands of participants who represent your real audience in Saudi Arabia and the Gulf. They perform realistic tasks while your team watches their behavior and reactions live from behind a one-way mirror, without affecting the session. Colab's participant panel numbers more than 2,000 people.
Sessions in Arabic
Usability Testing
4K Session Recording
Eye Tracking
Biometrics
Remote Interviews
Diary Studies
System Usability Scale
Single Ease Question
Task Success Rate
Accessibility Audit
Results from Our UX Work
We've picked one figure from each project we've published in financial services and telecom. You'll find the full stories on our Case Studies page.
What does good UX do for my organization?
People finish what they start on their own, so fewer requests stall halfway and more of them choose your digital services.
Can you improve a product that's already live?
Yes. We measure the current experience first, start with what confuses people most, and test every change before it reaches them.
Do you design in Arabic and English?
Yes. We review each language in the interface itself: wording, reading direction, numbers and dates, and error messages, so every user gets the same information and actions.
Do you also build the product?
Yes. Our Digital Products service covers design and development, and the proposal states what your project includes.
Can we request a specific study?
Yes, through Colab, such as testing a journey before launch or reviewing a live experience. The question and the audience set the study's scope.
What's the difference between UI and UX design?
UX is how easily people reach their goal; UI is what they see and touch on the way. We design both together.
What do we receive at the end of the project?
The design system, final screens with specs, test results, and an impact measurement after launch.
What should we send with an inquiry?
A short description of the product or service, who uses it and the problem to solve, plus any screens or research you already have.
Where is AZM X based, and can we visit?
AZM X is a leading Saudi digital consultancy, based at Tuwaiq Gate, King Fahd Road, Al Rahmaniyah, Riyadh 12343. Contact us to arrange a meeting before visiting.
Show all questions
Your UI/UX Design Partner in Riyadh
Whether you’re developing a service, product, or customer experience, we’re here to help uncover opportunities, navigate challenges, and define the right path forward.
AZM X Newsletter