Digital Terminologies

A computation that weights relevant representations when producing a model's next representation or output.

Studying markets, audiences, and competing offerings to inform decisions.

Systematic investigation of people's needs, behaviors, and circumstances to inform product and service decisions.

Judgment changes caused by how equivalent information is presented.

A tendency to value an item more once it is perceived as owned.

The tendency to perceive an attractive interface as easier to use, which may differ from observed task performance.

A tendency to recall recently encountered items more readily.

A reported tendency for unfinished tasks to remain more accessible in memory.

Recall differences associated with an item's position in a sequence.

Errors arising from an incorrect understanding or plan, even when the intended actions are executed correctly.

How well content achieves its defined objectives.

Loading, responsiveness, and resource behavior of web experiences.

Google's tool for examining web-page performance using available lab and field data.

Software visualizing aggregated interaction intensity over an interface.

An Adobe application associated with interface design and interactive prototyping.

Questions answered through predefined options or a restricted response format.

Questions allowing participants to respond in their own words.

Collecting detailed accounts of events that strongly affected an outcome.

Conventions governing wording, structure, and written presentation.

A stack of section headings that users can expand or collapse to show or hide associated content.

A formal model of concepts, properties, and relationships within a domain, intended to support consistent interpretation.

Reusable approaches to recurring design problems.

The process of providing required details and confirming a purchase.

The process of testing an idea under development on a small scale to demonstrate its feasibility, impact, and the transition to the initial product stage.

The steps a customer takes while interacting with or receiving a service.

A lab metric summing the blocking portions of long main-thread tasks.

A breakdown in delivery that prevents a customer from receiving the expected or promised service outcome.

Deliberately preserving or moving keyboard focus when interface changes occur so users retain orientation and control.

Applying strategies, policies, and procedures to prevent the emergence of new risks, reduce existing risks, and manage residual risks. By anticipating and identifying, analyzing, evaluating, prioritizing, monitoring and reviewing of the risks, and preventing and mitigating the negative effects resulting from them.

The process of identifying, documenting, selecting, and maintaining terms so they are used consistently in context.

Coordinating efforts to understand and improve experiences across customer interactions.

Practices and systems for managing organizational interactions with customers.

Sending purchased goods back under an applicable return process.

An internationally recognized guide to web content accessibility, created by the World Wide Web Consortium (W3C) to meet the needs of individuals, organizations and governments.

Rules for consistently expressing a brand's identity and communication.

Instructions governing how content is created and presented.

Platform guidance for coherent, usable interface design and behavior.

Connecting an answer or individual claim to the source material used to support it.

Connecting generated responses to specified data or context so their claims can be constrained and checked against that material.

Cues helping people assess credibility and reliability.

A saved reference enabling later return to content or a location.

A message informing someone of an event or change.

A notice displayed while someone is using an application.

A remotely initiated notification delivered through a platform's notification service.

A brief notification that appears without blocking the current task, often disappearing automatically.

Clarifying or correcting a misunderstanding so the participants can resume progress toward the intended task.

A reusable software structure that provides conventions and coordinates how an application is built.

An EA framework defines how to create and use an Enterprise Architecture typically by providing blueprints, structures, common language, methods, tools and templates with the intent of achieving business objectives in alignment with an organization’s overall strategy.

A measurement framework covering happiness, engagement, adoption, retention, and task success.

Rearranging content to fit a changed viewing area while preserving information and functionality.

Applying a second relevance assessment to reorder an initial set of retrieved results.

Republishing content through additional publishers or platforms under agreed conditions.

Reconstructing recorded interactions to inspect a user's session.

Communication introducing a new or changed product capability.

Exposure of private or protected information through an AI system's outputs or connected actions.

Technology based on using electrical, electromagnetic, optical, or similar capabilities.

The ability to operate an interface through keyboard input without requiring a pointing device.

An action made possible by the relationship between an object's properties and a person's capabilities.

Ensure easy access to services by all beneficiary segments, including inclusiveness, equality, and accessibility guidelines (W3C).

Design that reduces barriers involving attention, memory, language, reasoning, or learning when people use a product.

Creating and preparing material for intended use.

A network of electronic devices, software and sensors that allow machines to interact with each other.

Registering an identity and access credentials for a service.

Building representations to explore or test ideas before full implementation.

A record acknowledging payment or receipt of an item.

A sustained pattern of change observed over time.

Using relevant evidence from data when choosing actions.

A recurring examination of how a team worked, used to choose changes that improve quality and effectiveness.

A situation where keyboard focus enters a component but cannot leave using an appropriate keyboard method.

Keeping keyboard focus within an active interaction region until an appropriate exit.

An outcome or capability a person requires to accomplish something, independent of a proposed solution.

An experiment that assigns users to variants and compares outcomes against a predefined measure.

Early testing of a developing product before broader external trials.

Asking people to choose between alternatives and explain their preference; it does not establish task performance.

Research investigating perceptions and emotional responses to design alternatives.

Briefly showing a design, then asking what participants remember or understand about it.

Testing an interface that appears automated while a person operates some of its responses behind the scenes.

Research assessing reactions to an idea before full implementation.

Assessing where participants first click when attempting a task.

Evaluating a representation of a proposed solution with users before committing to full implementation.

A controlled experiment comparing more than two versions of one experience.

Testing a prerelease product with selected external users.

Testing with facilitator and participant physically present together.

Informal testing with readily available participants to obtain rapid feedback.

Testing whether people can locate items in a text-only hierarchy, without visual interface cues.

Remote testing completed without a facilitator guiding the session live.

Observing representative users attempting realistic tasks to identify difficulties and evaluate a product's usability.

Usability testing conducted without researcher and participant sharing one location.

Reducing accumulated interaction content while retaining information needed to continue a task within context limits.

Key combinations that invoke actions more directly.

The vertical space allocated to a line of text, influencing separation between successive lines.

The public survey whose responses feed into the Digital Experience Maturity Index.

An interpretation grounded in evidence that explains a need or behavior and informs a decision.

A structured set of questions for collecting responses.

A survey offered at a relevant moment during an experience.

A questionnaire administered through a networked digital service.

Questions used to identify people whose characteristics match a study's participation criteria.

An abnormal condition requiring handling outside a normal execution path.

A model requests execution of an external function with specified inputs, then uses its returned result.

Judging likelihood or importance using examples that readily come to mind.

A strategy or solution that is used by an entity to make sure it continues to function at an acceptable level after a disruption.

The entity's approach of choosing appropriate solutions to continue providing core services and products during a disruption, and its recovery strategy after the situation.

An approach connecting design choices with organizational and user objectives.

Planning how content is created, governed, maintained, and measured to serve user and organizational goals.

A coordinated approach connecting user needs with product and organizational direction.

A conditional styling mechanism based on device or environment characteristics.

Maintaining predictable operation without unintended disruption.

Generating and testing ideas by physically acting out situations rather than discussing them only in the abstract.

Work undertaken to decide which problems and solutions are worth pursuing before or alongside delivery.

Moving a pointer around to discover which interface elements are interactive.

The resources, capabilities, procedures and actions necessary to continue providing core services and products at pre-determined levels and within an acceptable time frame in the event of disruption.

The extent to which an answer's claims are supported by the supplied reference context.

Reading, watching, listening to, or otherwise using content.

How users become aware of available product capabilities.

How a system behaves under defined requirements and operating conditions.

Provides examples showing the implementation mechanism of policies and standards in place.

An abnormal and unstable situation that threatens the entity's strategic objectives, reputation or survival.

A collection of answers to recurring audience questions.

The protection of networks, information technology systems and operational technology systems, their hardware and software components, the services they provide and the data they hold, from any unlawful breach, disruption, modification, access, use or exploitation. Cybersecurity includes information security, electronic security, digital security and the like.

Service activities and interactions that customers can directly observe or experience.

Service activities hidden from customers that support what they experience.

A goal-setting approach pairing a qualitative objective with measurable results that indicate progress toward it.

Generating ideas that are both novel and useful in context.

Any action taken on personal data that makes it impossible to view or retrieve it again, or to know its owner specifically.

Wording that pressures acceptance by shaming a user's refusal.

A metric summarizing unexpected layout shifts during a page's lifetime.

Placing a selected product in a temporary purchase collection.

Introducing functionality without exposing it broadly to users.

Limitations arising through interaction between impairments and environmental barriers.

A set of language and regional conventions used for formatting and presenting information.

Attracting users with one expectation, then substituting an unexpected outcome.

A risk arising when an AI application can take more actions, use broader permissions, or operate more autonomously than necessary.

Showing essential information first and revealing further options or details when needed.

Suggesting or completing possible input values as the user types.

A system arrangement in which people review, guide, or decide at defined points in an otherwise automated process.

A movement used as input, such as a swipe, pinch, or multi-pointer action.

An innovation is the implementation of a new or significantly improved product (good or service), or process, a new marketing method, or a new organizational method in business practices, workplace organization or external relations.

Developing new solutions grounded in people's needs and contexts.

An international organization that develops standards for using the web, to ensure cooperation among all stakeholders on the web.

Using coherent meanings, behavior, and presentation across comparable situations.

Conveying information or meaning through visual forms such as text, images, diagrams, and symbols.

Any transmission or receipt - between persons or objects - of signs, signals, texts, images, sounds, information or data, whatever their nature, by means of systems and wired or wireless devices.

An agreement between one or more government agencies with one or more vendors, contractors and procurers including the terms and conditions of the contracts that will be awarded within a certain period.

Users continuing a defined relationship or activity over time.

Effort or resistance encountered while pursuing a goal.

Mental effort caused by a mismatch between expectations and an interaction.

Examining behavior or outcomes against a question or criterion.

Structured adversarial testing intended to uncover harmful behavior, misuse paths, or weaknesses in an AI system.

Testing that is performed on a complete system to verify if it works as expected once all the modules or components are integrated. End to end testing is performed to verify the functionality of the product.

Testing in which a facilitator guides the session and can ask follow-up questions in real time.

Using simulated participants or agents to explore interaction outcomes.

Testing in which participants complete prepared activities without a facilitator present during the session.

An experiment comparing combinations of changes to multiple elements to assess their effects and interactions.

A person's emotional involvement with an experience or offering.

A structured set of questions used to collect comparable responses from a group of people.

Retrieving information with few external cues, such as remembering a command that the interface does not display.

Using cues to understand location and navigate toward a destination.

Running a trained model on input to produce an output, as distinct from updating the model through training.

Retrieval in which a model plans or adapts search steps, potentially issuing multiple queries to satisfy an information need.

Providing the infrastructure on which a website or application runs and is made accessible.