Digital Terminologies

A computation that weights relevant representations when producing a model's next representation or output.

Studying markets, audiences, and competing offerings to inform decisions.

Systematic investigation of people's needs, behaviors, and circumstances to inform product and service decisions.

Judgment changes caused by how equivalent information is presented.

A tendency to value an item more once it is perceived as owned.

The tendency to perceive an attractive interface as easier to use, which may differ from observed task performance.

A tendency to recall recently encountered items more readily.

A reported tendency for unfinished tasks to remain more accessible in memory.

Recall differences associated with an item's position in a sequence.

Errors arising from an incorrect understanding or plan, even when the intended actions are executed correctly.

How well content achieves its defined objectives.

Loading, responsiveness, and resource behavior of web experiences.

Google's tool for examining web-page performance using available lab and field data.

Software visualizing aggregated interaction intensity over an interface.

An Adobe application associated with interface design and interactive prototyping.

Questions answered through predefined options or a restricted response format.

Questions allowing participants to respond in their own words.

Collecting detailed accounts of events that strongly affected an outcome.

Conventions governing wording, structure, and written presentation.

A stack of section headings that users can expand or collapse to show or hide associated content.

A formal model of concepts, properties, and relationships within a domain, intended to support consistent interpretation.

Reusable approaches to recurring design problems.

The process of providing required details and confirming a purchase.

The process of testing an idea under development on a small scale to demonstrate its feasibility, impact, and the transition to the initial product stage.