NEOM
Social Development Bank
Dallah Hospitals
Ministry of Justice
Al Rajhi Bank
Zakat, Tax and Customs Authority
Digital Government Authority

Trusted by organizations across sectors

NEOM
Social Development Bank
Dallah Hospitals
Ministry of Justice
Al Rajhi Bank
Zakat, Tax and Customs Authority
Digital Government Authority

Trusted by organizations across sectors

Designing
Future of Experience

AZM X is a Saudi experience and innovation consultancy. We work with government entities and businesses to understand people and the challenges they face, then shape digital products and services that work better for the people who use them and the organizations behind them.

AZM X is a leading Saudi digital consultancy specializing in user experience, service design, and customer experience. We work with government entities and organizations to deliver clear, easy-to-use digital services, closing the gap between ambition and execution.

  • Man in a red shemagh smiling at his reflection in a mirror, in a traditional majlis with floor seating
  • Hands holding the lid of a white sheep-shaped jar set on green moss
  • Modern workspace with linear ceiling lights, a black table and high stools
  • View from an airplane window showing the wing above a sea of clouds

    “AZM X’s professionalism, attention to detail, and commitment to delivering high-quality results made them an excellent partner.”

    Najla Alzahrani

    VP, Self-Sustainable Programs · Tamkeen Technologies

  • Man holding out blue and yellow ice cream cones in front of a Happy Ice Cream Day banner
  • Workshop participants placing sticky notes on large sheets beside a Colab-branded notebook
  • A woman in an abaya, hijab and black face mask stands before a large screen reading “Welcome”, at a joint AZM X and SNB event
  • Three men in thobes and shemaghs talking in an outdoor plaza among palm trees and a fountain
  • Heritage corner with Sadu rugs, floor seating and a green arch bearing the slogan “Our pride is in our nature”
  • Laptop on a round wooden table in a modern workspace lounge
  • Wrapped cookie with a sticker showing an Arabic holiday greeting and the AZM X logo, on a meeting table
  • Men smiling and applauding in front of an Eid gathering invitation
  • An open laptop on a desk with the flag of Saudi Arabia behind it
  • Attendees talking in an exhibition hall at LEAP
  • Group seated around a campfire in the desert at night beside three 4x4 vehicles
  • Desk with a laptop, an iced drink, a lit candle and an AZM X mouse pad

Some of the organizations we have worked with

Integrated Solutions
for Better Experiences

We work alongside organizations to understand, shape, and measure experiences. Our services improve the quality of their products and services, and the outcomes they create for customers.

Light bulb icon

Ambiguity becomes understanding

Understanding becomes direction

Direction reveals opportunities

Opportunities drive innovation

Innovation leads to growth

Growth becomes proven solutions

Solutions become impact

Innovation leads to growth

Growth becomes proven solutions

Solutions become impact

Light bulb icon

Ambiguity becomes understanding

Understanding becomes direction

Direction reveals opportunities

Opportunities drive innovation

Person in red reading an open book among red shrubs

How We Work

From understanding to execution

We begin by understanding the challenge, its context, and the people experiencing it before we suggest a solution.

01 First, understand

We build a complete picture of the organization, its people and its technology through field research, interviews and data analysis. That understanding leads us to solutions that meet people's needs and serve the organization's goals.

02 Turn insight into clear direction

We turn understanding into a clear vision and shared priorities. We identify where to improve and chart a path that balances people's needs, the organization's goals and what can be delivered.

03 Design. Validate. Refine.

We turn direction into ideas and prototypes that can be tested. We design them with the client's teams, test them with the people who will use them, and refine them based on what we learn.

04 Bring the solution to life

We translate the solution into an experience ready for implementation, with clear details that let teams deliver it with confidence. Then we track its impact and improve it over time.

What We Bring

Why AZM X?

Behind every impactful experience is a clear vision and an integrated approach.

Experience across sectors

Working across sectors helps us understand different contexts and shape solutions around each organization’s challenges.

Connected expertise

We bring research, strategy, design, and measurement together, supporting the experience from its earliest questions through to impact.

Green chess knight and pawn on geometric shapes
Green chess knight and pawn on geometric shapes

Specialized Products & Initiatives

Through our products and initiatives, we share knowledge, support measurement, and help the practitioner community grow.

Evidence-Based Methodologies

Our recommendations draw on research, analysis, and measurement, giving organizations a clear basis for confident decisions.

People-first understanding

We begin with the people experiencing the service. We understand their needs, behavior, and context so every design decision starts from something real.

Testimonials We’re Proud Of

In the Words of Our Partners

  • A dark blue sphere resting among rippling circles on a blue surface

    “AZM X’s team showed outstanding expertise and dedication, and significantly improved our mobile application.”

    Al Rajhi Bank

    Emad Khawaja

    UX Director · Al Rajhi Bank

  • Glowing green waves against a dark background

    “AZM X’s designers and researchers delivered designs that exceeded our expectations. I highly recommend them as a UX partner.”

    neoleap

    Bandar Alhussaini

    UX Director · neoleap

  • An orange sphere before an orange panel in warm light

    “AZM X’s professionalism, attention to detail and commitment to quality made them an excellent partner who exceeded our expectations.”

    Tamkeen Technologies

    Najla Alzahrani

    VP, Self-Sustainable Programs · Tamkeen Technologies

  • A red arch, blocks and a stone pyramid before a white disc in red light

    “AZM X proactively conducts its own research and immerses itself fully, which consistently leads to exceptional results.”

    Al Rajhi Capital

    Haytham Ali

    VP, Digital Factory · Al Rajhi Capital

  • A curling golden ribbon in warm light

    “AZM X’s dedicated UX team for NEOM fully embraced our vision and delivered innovative solutions that went beyond traditional UX approaches.”

    NEOM

    Rawan Alsubhi

    Head of UX · NEOM

  • A wavy silver sculpture with a soft texture on a grey background

    “Choosing AZM X for the UX/UI design of the Alrajhi Takaful app was a strategic move: their in-depth research and innovative design anticipated and exceeded user expectations.”

    Al Rajhi Takaful

    Mohammed Romaih

    Chief Digital Officer · Alrajhi Takaful

Testimonials We’re Proud Of

In the Words of Our Partners

  • A dark blue sphere resting among rippling circles on a blue surface

    “AZM X’s team showed outstanding expertise and dedication, and significantly improved our mobile application.”

    Al Rajhi Bank

    Emad Khawaja

    UX Director · Al Rajhi Bank

  • Glowing green waves against a dark background

    “AZM X’s designers and researchers delivered designs that exceeded our expectations. I highly recommend them as a UX partner.”

    neoleap

    Bandar Alhussaini

    UX Director · neoleap

  • An orange sphere before an orange panel in warm light

    “AZM X’s professionalism, attention to detail and commitment to quality made them an excellent partner who exceeded our expectations.”

    Tamkeen Technologies

    Najla Alzahrani

    VP, Self-Sustainable Programs · Tamkeen Technologies

  • A red arch, blocks and a stone pyramid before a white disc in red light

    “AZM X proactively conducts its own research and immerses itself fully, which consistently leads to exceptional results.”

    Al Rajhi Capital

    Haytham Ali

    VP, Digital Factory · Al Rajhi Capital

  • A curling golden ribbon in warm light

    “AZM X’s dedicated UX team for NEOM fully embraced our vision and delivered innovative solutions that went beyond traditional UX approaches.”

    NEOM

    Rawan Alsubhi

    Head of UX · NEOM

  • A wavy silver sculpture with a soft texture on a grey background

    “Choosing AZM X for the UX/UI design of the Alrajhi Takaful app was a strategic move: their in-depth research and innovative design anticipated and exceeded user expectations.”

    Al Rajhi Takaful

    Mohammed Romaih

    Chief Digital Officer · Alrajhi Takaful

Testimonials We’re Proud Of

In the Words of Our Partners

  • A dark blue sphere resting among rippling circles on a blue surface

    “AZM X’s team showed outstanding expertise and dedication, and significantly improved our mobile application.”

    Al Rajhi Bank

    Emad Khawaja

    UX Director · Al Rajhi Bank

  • Glowing green waves against a dark background

    “AZM X’s designers and researchers delivered designs that exceeded our expectations. I highly recommend them as a UX partner.”

    neoleap

    Bandar Alhussaini

    UX Director · neoleap

  • An orange sphere before an orange panel in warm light

    “AZM X’s professionalism, attention to detail and commitment to quality made them an excellent partner who exceeded our expectations.”

    Tamkeen Technologies

    Najla Alzahrani

    VP, Self-Sustainable Programs · Tamkeen Technologies

  • A red arch, blocks and a stone pyramid before a white disc in red light

    “AZM X proactively conducts its own research and immerses itself fully, which consistently leads to exceptional results.”

    Al Rajhi Capital

    Haytham Ali

    VP, Digital Factory · Al Rajhi Capital

  • A curling golden ribbon in warm light

    “AZM X’s dedicated UX team for NEOM fully embraced our vision and delivered innovative solutions that went beyond traditional UX approaches.”

    NEOM

    Rawan Alsubhi

    Head of UX · NEOM

  • A wavy silver sculpture with a soft texture on a grey background

    “Choosing AZM X for the UX/UI design of the Alrajhi Takaful app was a strategic move: their in-depth research and innovative design anticipated and exceeded user expectations.”

    Al Rajhi Takaful

    Mohammed Romaih

    Chief Digital Officer · Alrajhi Takaful

AZM X Newsletter

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