Clearer credit data on the MOLIM platform
3,087 screens across app and web, and an 82% usability score
Overview
MOLIM helps people make sense of their credit data. AZM X redesigned the platform's full experience to be clearer and easier, supporting subscription growth and higher design quality.
The challenge
MOLIM's users need complex credit data at a glance. We began with four core questions.
01
Needs
what financial data do users need to see instantly?
02
Challenges
where do users get stuck or confused in the old app?
03
Experience
how do we make heavy backend data look simple on the screen?
04
Improvements
what changes will naturally drive more subscriptions?
03
Project objectives
04
Data-driven discovery
Discovery drew on 7 research methods and 36 participants: 22 MOLIM staff and 14 external users. Among the methods.
Stakeholder interviews
regular meetings with department heads to capture business rules and constraints.
Expert evaluation
the old platform scored against 10 global usability heuristics.
Persona development
5 user profiles grounded in real financial habits and goals.
Usability testing
the designs tested with 10 real users across 4 different work sectors.
Three stages of the work, stacking as you scroll, just as the project's layers do.
05
From discovery to strategy
Discovery surfaced 42 core challenges, 30 UX pain points and 15 brand gaps. The strategy turned them into 2 service blueprints, 1 value proposition and 16 core KPIs.
06
App and web, screen by screen
The project delivered 3,087 screens: 1,242 for the native app, 1,049 for desktop web and 796 for mobile web, together with a complete design system in Figma.
07
Validated with users
The new design scored 82% on the System Usability Scale and 6.1 out of 7 on the Single Ease Question.
System Usability Scale score
The MOLIM redesign represents a major step toward a flawless digital experience. By balancing business requirements with real user needs, we transformed complex credit data into a clear, empowering journey and significantly lowered the risk for the development phase.
08
Handover
AZM X handed over heavily annotated strategy reports, 5 user personas, the service blueprints, the complete design system and all 3,087 screens, ready for pixel-perfect implementation by the development team.
MOLIM is now positioned to increase user trust, boost subscriptions and lead the market.
